BCOE 141 Solved Assignment 2023-24

1) Explain the importance of branding in marketing of goods and services.

2) Explain the term marketing with suitable examples. Discuss the elements of marketing mix and their role in strategy development.

3) Write the consumer buying decision process in detail. Quote examples where required.

4) Discuss various channels that are used in physical distribution of goods. Also explain the factors influencing choice of channel.

5) Discuss in detail the various stages of product life cycle.

6) Explain in brief various types of marketing environment.

7) Discuss the role of internet in consumer goods marketing.

8) Explain the importance of pricing in the marketing mix.

9) Explain the basic assumptions in Maslow’s hierarchy of needs.

10) Prepare a marketing plan for a company producing a premium car.

11) Write short notes on:

1. a) STP as a strategic marketing framework.
2. b) Market segmentation

12) Distinguish between the following:

1. a) Broker and commission agent
2. b) Advertising and sales promotion

Tags:

BCOE141, BCOE 141, BCOE-141